Syco Entertainment & Lifted Entertainment announce Walk The Line for ITV
June 23, 2021
Simon Cowell is to return to ITV in Walk The Line, a brand new high octane musical game show format co-produced and co-developed by Syco Entertainment and Lifted Entertainment, part of ITV Studios and the team behind ITV hits including I’m A Celebrity…Get Me Out Of Here! and Love Island.
In a departure from the traditional TV talent show, the six-part series will debut on ITV and ITV Hub later in the year, offering musical variety acts a chance to win a life changing prize pot. But to win the money, talent alone isn’t enough – the contestants will need nerves of steel as they determine whether to cash out or physically Walk The Line and risk it all to stay in the competition.
The TV event format sees musical acts – be they soloists, duos, bands, or choirs – take to the stage to perform for the nation, as well as a panel of judges headed up by Simon Cowell. The top two performers of the evening then face a nail-biting decision in their bid to be crowned champion – to either ‘cash out’ with a tempting cash prize, or walk the line and play on. Should they stay in and top the leaderboard, they will then progress to the next show, facing a different cast of performers.
The longer the performers can stay in the contest, the bigger the prize pot, with a high stake ‘stay or play’ moment at the end of each show. Each night, the reigning champion will be offered an even higher cash out prize – will they take the money and leave the competition, or Walk The Line and bet on themselves…?
Simon Cowell’s pedigree in music and music shows is unparalleled and legendary. This innovative, new music format has been a passion project of his for some years and has been in development within Syco Entertainment during that time. Global roll-out for the project will be handled by ITV Studios.
Simon Cowell said: “I am thrilled to be working with Lifted Entertainment and ITV on this new project. We wanted to develop a show which will give the contestants a life-changing cash prize if they win. Each show there will be a champion who must make a vital decision: either cash out then and there or stay in the contest to compete again the following night and have a chance to claim the huge prize. It’s the kind of decision that will have viewers on the edge of their seats – real event TV. I’m very excited at giving musical talent the opportunity to transform their lives like never before.”
Katie Rawcliffe, ITV Head of Entertainment said “The format Syco and Lifted Entertainment have created has all the makings of quintessential game show entertainment, but with a compelling twist thrown in each show. It’s great to be continuing our working relationship with Simon and I look forward to introducing this edge of your seat musical game show to viewers later in the year.”
Angela Jain, Managing Director, Lifted Entertainment said “It’s hugely exciting to be partnering with Syco on this terrific yet simple to understand and dramatic idea. We have spent some months developing the idea with them and have had a blast. We want to produce a show that looks and feels different and cannot wait for viewers to see it.”