ITV America, Blumhouse unscripted content deal
June 28, 2021
Blumhouse has entered into an exclusive overall deal with ITV America for unscripted television. Through the multi-year partnership, Blumhouse Television will double down on unscripted, creating a new slate of projects that will bring its prestigious brand of provocative, and terrifying content to the non-fiction space.
As part of the overall, Blumhouse will have a dedicated team working in collaboration with ITV America to bring “the most intense and unexpected genre, paranormal reality and suspense-driven creative” to unscripted. Blumhouse’s non-fiction unit will also leverage opportunities to work with producers across ITV America’s six vertical labels – ITV Entertainment, Leftfield Pictures, Sirens Media, Thinkfactory Media, High Noon Entertainment and Good Caper Content – to develop new concepts and IP.
The first project derived from the partnership – Escape the Maze (working title) – will combine Blumhouse’s prowess in horror with the self-shot, isolating and emotionally-charged competition aesthetic perfected by Leftfield Pictures, creator of global survival hit Alone.
Blumhouse and Leftfield are currently taking the project out to prospective buyers, with other series from Blumhouse and ITV America in development.
“Blumhouse is one of the most exceptional brands in the industry,” said ITV America CEO David George. “They bring a virtually untapped genre to our portfolio, and we are so excited they chose ITV America to help expand their empire. Their provocative sensibilities combined with our diverse production capabilities will create a slate of big shows and formats that will be like none other in the unscripted business. This is going to be edge of your seat and wild!”
“ITV have been great partners to us already, and we’re thrilled to be expanding upon our relationship with them in unscripted,” added Jason Blum, CEO and founder of Blumhouse. “Together we have some big, wild ideas that viewers are going to have a blast watching.”
“There are no better partners to collaborate with in the unscripted space than ITV, their prowess is unmatched,” said Chris McCumber, Blumhouse Television President. “They’ve been great, collaborative partners with us in the past, and what we’ve ideated with them already is fun, bold and certain to be an enhancement to our existing unscripted portfolio.”