Advanced Television

ODMedia expands into MENA

June 30, 2021

Further expanding its global footprint, ODMedia has announced the opening of a new office to serve the Middle East and North Africa (MENA) region. Based in Dubaï, the new office is headed up by Fatme Kayed.

The MENA branch joins a growing roster of international offices for the Dutch content services and processing company, including in the UK, France, Germany, Spain, Poland, Benelux, South Africa and Scandinavia.

We are proud to be further expanding into all aspects of entertainment in all corners of the world,” said Sjef Pijnenburg, CEO of ODMedia. “We are seeing tremendous growth in terms of  creativity and content coming from this flourishing region.. Fatme’s presence on the ground will help us serve this great market.”

Kayed brings 15 years of experience in various roles in the media industry to her position as MENA’s region manager. From conceptualising, content development, marketing, or aggregation expert, she has worked with major companies, including Fanar Production, My-HD Media FZ, and Qtelmedia FZ, developing their businesses in the region.

“ODMedia stands for high-quality technical services, global aggregation opportunities combined with savvy distribution experience. I’m excited to bring ODMedia’s expertise to the region,” said Kayed.

Established in 2004 by Sjef Pijnenburg, ODMedia has strategic partnerships with all the global OTT platforms and has been awarded ‘preferred partner’ status by iTunes and is a Netflix Preferred Fulfilment Partner, recognising its ability to provide one of the lowest redelivery rates in Europe. In addition to offering the full range of technical-delivery services, ODMedia acts as an aggregator for the major platforms, providing digital-rights management, monetisation, target audience development and cross-promotion. It also manages linear and non-linear channel playout for SVoD, AVoD and TVoD.

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