Sky New Zealand partners with PTO for Collins Cup Coverage
July 28, 2021
The Professional Triathletes Organisation (PTO) and Sky New Zealand have agreed a partnership, arranged by IMG, that will see The Collins Cup screened live and on-demand across multiple platforms in New Zealand.
The Collins Cup is the PTO’s inaugural flagship event taking place on 28th August in Šamorín, near Bratislava, Slovakia and is a new race format modelled after the Ryder Cup. The event will see teams of International, European and USA athletes pitted against one another and put on display the excitement, rivalry, drama and personalities of the sport of triathlon.
The deal sees the entire Collins Cup broadcast of over 7 hours broadcast live on Sky Sport in New Zealand as well as an hour-long highlights programme of the race action from The Collins Cup. In addition to this, Sky will air the PTO’s 2-part Beyond Human documentary produced by Noah Media Group. This documentary follows the journeys of three of the biggest names in the sport – Lionel Sanders (Team Internationals), Sebastien Kienle (Team Europe) and Heather Jackson (Team US), in their quest to see who rules triathlon.
Jonny Errington, Chief Commercial Officer Sky New Zealand said: “The PTO have invested heavily in the highest production standards as well as best-in-class athlete storytelling. Our partnership with the PTO will mean we can showcase these compelling sporting stories in the Beyond Human documentaries as well as the live race action and highlights on Sky Sport. New Zealand has a storied history in triathlon, and with Hayden Wilde winning Bronze only this week at the Olympic Games Tokyo 2020, we’re excited about what this deal will do for Kiwi fans and aspiring local athletes.”
Tim Godfrey, Chief Marketing Officer at PTO, said: “We are thrilled to partner with Sky Sport in New Zealand for the inaugural Collins Cup. The Collins Cup is a unique and first of its kind triathlon event and we are delighted to add New Zealand and Sky to our growing list of territories and top-tier broadcasters showcasing this event.”