Avid expands MediaCentral integration

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Avid has announced the integration of its MediaCentral content platform with CGI’s OpenMedia, a complete solution for journalistic workflows. With integration now available for the newsroom computer systems (NRCS) – also including AP ENPS and Octopus – MediaCentral empowers more production teams around the world to enhance their news content creation workflows.

“Avid’s innovation strategy for newsrooms centers on driving more openness to help customers get more performance out of their infrastructure. By opening up MediaCentral to a wider range of newsrooms, we’re bringing the platform’s extensive capabilities right to journalists’ fingertips,” said Raul Alba, Director of Product Management, Avid. “They can get started straight away—without extensive training, loss of productivity, or any complications associated with deploying a new NRCS—and gain the ability to create better content faster directly within the systems they already rely on.”

“Integrating OpenMedia into the MediaCentral platform enables editorial teams to unify their news planning and production workflow with Avid’s state-of-the-art production platform for a seamless end-to-end user experience,” said Michael Pfitzner, Vice President of Newsroom Solutions at CGI.


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