CBS Sports to air Collins Cup in US
August 27, 2021
The Professional Triathletes Organisation and CBS Sports have announced a deal that will see The Collins Cup highlights show as well as the Beyond Human documentary televised across the US on CBS Sports Network.
The Collins Cup is the PTO’s inaugural flagship event taking place on August 28th in Šamorín, near Bratislava, Slovakia and is a new race format modelled after the Ryder Cup, which will see teams of International, European and US athletes pitted against one another and put on display the excitement, rivalry, drama and personalities of the sport of triathlon.
As part of the deal, CBS Sports Network will show an hour-long highlights programme of the race action from The Collins Cup and the PTO’s 2-part Beyond Human documentary produced by Noah Media Group, which follows the journeys of three of the biggest names in the sport – Lionel Sanders (Team Internationals), Sebastien Kienle (Team Europe) and Heather Jackson (Team US) in their quest to see who rules triathlon.
The Collins Cup Highlights Show will air on CBS Sports Network on mid-September in prime time.
Tim Godfrey, Chief Marketing Officer at PTO, said: “CBS Sports is a broadcasting giant in the USA famed for showcasing historic moments in sport, so it’s only fitting the Inaugural Collins Cup has a home to match the sporting drama that will unfold in the first ever Collins Cup – history will be made and we are delighted that CBS Sports is our television partner in the USA.”