Germany: WDR uses TeraVolt’s SmartPages
September 2, 2021
German TV station WDR now uses TeraVolt’s operating system SmartPages to maintain its HbbTV application for the “Sendung mit der Maus” (“The Show with the Mouse”). This is a very popular German TV programme for kids, which utilises a concept similar to Sesame Street. Since 1971, it is being produced by WDR, which is part of ARD, a joint, public tv network that covers all of Germany.
With the “Maus”-app, viewers have access to all mouse and elephant related content (whether in the form of video or audio) on their own smart TVs. WDR had launched the app in April 2020 and has now made a system update.
In this context, TeraVolt was able to impress the responsible parties with its SmartPages product. SmartPages is an all-in-one solution for the creation, production and display of interactive accompanying formats for TV programmes. Some of TeraVolt’s customers already use the product to manage their advertising campaigns. However, WDR is now the first customer to book SmartPages as a pure client system, i.e. exclusively for accompanying formats.
“We are very pleased to support the ‘Sendung mit der Maus’, a tradition in the German television industry, in the area of HbbTV. This is a real milestone for our SmartPages product and a prestigious stage on which we can show how powerful the system is,” says Oliver Koch, Managing Partner and co-founder of TeraVolt. “It makes us proud that WDR has expressed its confidence in us for this task.”