WaterBear launches original docs with Natura &Co and Luminate

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WaterBear Network – the free streaming platform dedicated to the future of our planet – has announced the launch of two new original documentaries, as part of its ongoing partnerships with Natura &Co and Luminate.

Cementing its partnership with the brands, the documentaries showcase the compelling way in which WaterBear works with brands to share sustainable credentials credibly, equipping its highly engaged audience with all the content and tools they need to take action.

Working with Natura &Co – the purpose-driven B Corp and owner of Avon, The Body Shop, and Aesop – WaterBear is releasing Original short film Tree of Plenty. The film raises awareness of Natura &Co’s ‘Commitment to Life’ sustainability vision, which aims to provide solutions for the main socio-environmental problems the world is facing.

Tree of Plenty tells the story of a community that is changing the narrative, showing that profitable economic activity and conservation can co-exist in the rainforest. Viewers hear the tale of how a single tree was brought back from the brink of extinction and turned into a core economic provider for the community.

WaterBear has partnered with global philanthropic organisation Luminate, to produce The Tale of the Heckler, a story-led, emotive short film focusing on the human impacts of disinformation. The film supports Luminate’s goal of empowering people and institutions to work together to build just and fair societies.

Launching on the WaterBear platform on 9th November, the Original documentary shines a spotlight on the impact of digital disinformation on the real world. Whether it’s someone’s health being put at risk from Covid conspiracies, or someone’s home being destroyed because of the climate crisis, the film shows how digital world lies exacerbate real world crises.


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