Advanced Television

FITE, Fightzone sign with Screach

November 11, 2021

FITE and Fightzone, the combat sports networks, have chosen the Screach streaming platform to deliver their content – both live and on demand – to commercial venues in more than 150 countries.

FITE is aglobal player in the streaming of combat sports and entertainment. With over 10 million viewers worldwide, it has shown more than 5,000 live events including fights featuring boxing legends Floyd Mayweather, Tyson Fury and Manny Pacquaio as well as YouTube stars KSI, Logan Paul and Jake Paul. In November, it will show the eagerly anticipated new sport that bridges boxing and MMA, Triad Combat, featuring bouts with former UFC stars Frank Mir and Mike Perry, and boxing champion, Kubrat Pulev among others as well as a live show from Metallica. FITE was acquired in April by TrillerNet.

Fightzone is a global streaming service dedicated to boxing, which launched in April 2021 and gives fans instant access to live boxing for a monthly fee as well a host of on-demand highlights and behind-the-scenes access to fighters.

Both networks now have access to new audiences through Screach, a cloud-based streaming platform built exclusively for commercial venues such as bars, restaurants and cafes.

Developed by the UK tech firm Screenreach, Screach works via a smart TV app and is already available in 157 countries. The platform aggregates live sports content from around the world and delivers it to venues’ existing TVs in HD, with no need for a satellite or cable TV connection.

Ben Halabi, SVP International Development at FITE, commented: “FITE has built a worldwide platform that gives fight fans unmatched access to Premium Live Events in boxing, MMA and wrestling. As the leading global distributor of combat sports content, we show the biggest bouts and the biggest marquee events. We are on a mission to revolutionise the worlds of sport and entertainment – and a key part of that is finding powerful new ways for fans to see and enjoy our content. That’s why we’ve partnered with Screach; its proven technology will bring us closer to millions of fans in more than 150 countries, allowing them to share the excitement of watching live events together in their local bar, and giving us access to the large but underserved enterprise market.”

Jim McMunn, General Manager, Fightzone, added: “Our strategic partnership with Screach is a major milestone in the development of the Fightzone brand. It instantly gives us two things; frictionless access to enterprise venues to generate revenue from commercial subscription sales, as well as huge exposure that will help us build our consumer subscriber base too.”

Robert Rawlinson, CEO of Screenreach, commented: “FITE and Fightzone are already bringing the thrill of live sport to millions of fight fans via their direct-to-consumer offerings, so the move into the enterprise space with Screach is a logical next step for both networks. Our platform gives them the ability to sell subscriptions quickly and easily to millions of enterprise venues around the world, but it also offers a potentially bigger prize – the chance to engage with huge additional audiences and promote their consumer offering to countless thousands of new fans. FITE and Fightzone are just the kind of dynamic, forward-thinking rights holders Screach likes to partner with. We’re delighted to be helping them accelerate their growth and empowering more venues to show the content they and their customers want.”

Categories: Articles, Content, OTT

Tags: , , , , , ,