NASCAR, FloSports streaming deal
December 6, 2021
NASCAR and US sports streaming service, FloSports, have announced a multi-year partnership that will make FloRacing, FloSports’ dedicated motorsports platform, the home of NASCAR Roots properties including: the ARCA Menards Series, NASCAR Whelen Modified Tour, NASCAR Pinty’s Series, and NASCAR Advance Auto Parts Weekly Series.
The partnership will also deliver investment in grassroots racing, including funding for local tracks and increased purses for drivers that compete in NASCAR’s touring and weekly series events.
“Our partnership with FloSports is a win for motorsports fans at all levels and doubles down on NASCAR’s commitment to grassroots racing — the foundation of our sport,” said Brian Herbst, NASCAR senior vice president, media and productions. “We look forward to bringing fans all the racing they crave and investing in the tracks that provide lifelong memories to motorsports fans each weekend.”
“NASCAR shares our mission to grow grassroots motorsports and bring these races and athletes to an even wider audience across America and the world,” said Mark Floreani, CEO and Co-Founder, FloSports. “We are honoured to align with NASCAR as we continue to invest in the future of this sport so that we build a home for fans to both watch and experience racing in completely new ways. We’re excited for what’s to come.”
Fans can subscribe to FloSPorts, gaining access to nearly 2,000 races annually. for $150/year