History Hit hires Bickerstaff
December 7, 2021
History Hit, the SVoD and content platform acquired by Little Dot Studios in 2020, has appointed Meagan Bickerstaff to the newly created role of Head of Growth.
Reporting into James Carson, General Manager of History Hit, Bickerstaff is responsible for driving and executing the strategy for subscription acquisition and retention as well as management of the Product, Customer Management and Performance Marketing functions for the digital history brand.
Bickerstaff brings over a decade of digital marketing experience, most recently as Head of Growth Marketing at digital restaurant platform, Taster. Prior to this, she founded INKWAVE, an influencer marketing agency / platform creating meaningful content through genuine influencer relationships whilst also volunteering as the Head of Marketing for professional women’s network, Bloom UK. Preceding that, Bickerstaff held a number of digital marketing posts both in house and agency side including Zenith, Sky, Carat UK and media agency network, OMD.
Carson said: “Meagan is a really exciting hire for us as we continue to supercharge the growth of our SVoD product. 2022 is set to be a year full of milestones for History Hit and this role is vital to securing more partners to join us on our journey whilst we continue to make the past more accessible in the digital age.”
Bickerstaff added: “I was so impressed with the team and the product, you can tell History Hit is a brilliant offering by the very excited and passionate community of fans. I’m eager to help the business grow even further with an amazing team by my side.”
History Hit is part of Little Dot Studios, the digital content agency and media network, and an All3Media group company. Little Dot Studios’ digital history brands form part of an integrated network offering. They include Timeline, Real Royalty, Odyssey, War Stories and Absolute History.