Global advertising expenditure is forecast to grow 8 per cent in 2022, according to RoI agency Zenith’s latest Advertising Expenditure Forecasts report. This represents a minor downgrade from the 9.1 per cent growth rate Zenith published in December 2021. Growth will be supported by the Winter Olympics, mid-term US elections and the football World Cup, […]
Extreme E will continue its partnership with Swiss luxury watchmaker Zenith for Season 2, who will also remain as the series’ Official Timekeeper.As Official Timekeeper and Founding Partner, Zenith will provide live timing at each event directly to the Command Centre, the innovative pit wall and strategy room where key team players will be located […]
The global ad market will continue its recovery from the 2020 downturn with 9.1 per cent growth in 2022, after 15.6 per cent growth in 2021, according to Zenith’s Advertising Expenditure Forecasts report. Global adspend will expand by 5.7 per cent in 2023 and 7.4 per cent in 2024, with brands looking to leverage more social […]
History Hit, the SVoD and content platform acquired by Little Dot Studios in 2020, has appointed Meagan Bickerstaff to the newly created role of Head of Growth. Reporting into James Carson, General Manager of History Hit, Bickerstaff is responsible for driving and executing the strategy for subscription acquisition and retention as well as management of […]
Thinkbox, the marketing body for commercial TV in the UK, in all its forms, has appointed Anthony Jones as its new Head of Research. He will start the role in early October. Previously, Jones was Head of Insight at the Association of Online Publishers (AOP), where his successes included delivering the ‘Context Matters’ study, which […]
Global advertising expenditure will grow 11.2 per cent in 2021, driven by exceptional demand for performance-led ecommerce advertising and brand advertising on online video, according to Zenith’s latest Advertising Expenditure Forecasts report. Advertising expenditure will total $669 billion (€569bn) this year, $40 billion more than was spent before the pandemic in 2019. Growth in advertising […]
The global ad market has recovered more rapidly than expected from the severe slump in Q2 caused by the coronavirus pandemic and is now forecast to shrink by 7.5 per cent to $587 billion (€484.8bn) across 2020 as a whole, according to Zenith’s Advertising Expenditure Forecasts. This is a marked improvement on Zenith’s forecast of […]
Zenith forecasts video entertainment advertising will shrink by just 0.2 per cent in 2020 across ten key markets this year, according to its Business Intelligence – Video Entertainment report. Video entertainment adspend will far outperform the ad market
Global advertising expenditure will shrink 9.1 per cent in 2020, according to Zenith’s Advertising Expenditure Forecasts. To compare, adspend shrank by 9.5 per cent during the 2009 recession. Advertisers pulled back spending sharply when the scale of the coronavirus crisis became clear. The steepest declines took place between March and May, with timing varying by […]