Advanced Television

Polaris debuts on Vizio SmartCast

December 15, 2021

Polaris, the black-owned television, digital and social media platform, has announced the launch of its first free ad-supported streaming TV channel (FAST), that has debuted on VIZIO’s SmartCast platform. Created by digital media pioneer and legendary journalist, Rahman J. Dukes, Polaris promises to uncover and share stories created by Black, Indigenous, and People of Color (BIPOC) and authentically share Hip-Hop and Black culture with the world.

Polaris is available exclusively to VIZIO SmartCast users on WatchFree+, VIZIO’s free streaming service. WatchFree+ provides millions of SmartCast users with access to hundreds of free channels, over 5,000 hours of on demand movies, TV shows, and VIZIO exclusives with no logins, subscriptions or fees required.

With guidance from the Polaris board, iconic media personality Sway Calloway (MTV) and music historian Shaheem Reid, Polaris delivers a superior viewing experience through authentic, meaningful content that channels the spirit of African culture and music.

“We are delighted to provide SmartCast users with access to an exciting new channel from Polaris that truly celebrates Black culture and BIPOC voices,” said Steve DeMain, VP Engagement at VIZIO. “The Polaris team of legendary creators have an incredible track record and we are honored to launch a whole new slate of programming for audiences to enjoy, exclusively on VIZIO’s WatchFree+ streaming service.”

“As an elder statesman of urban culture, we’ve created a product that will impact this generation. POLARIS will support and uplift with honor and integrity. We thank our partners at VIZIO,” said Rahman J. Dukes, Principal Chairman and Founder of Polaris.

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