Insight TV has announced the launch of Insight TV 4K across Comcast’s entertainment platforms in the US, including Xfinity X1, Xfinity Flex and the company’s new XClass TV.
The service features some of Insight TV’s most popular titles including Close Proximity, Epic Exploring and King of the Hammers.
Insight TV 4K is the first full UHD HDR standalone SVoD service available to Xfinity and XClass TV customers.
This launch continues Insight TV’s expansion in the US market and highlights a clear focus on reaching 18–34-year-old consumers across premium direct to consumer platforms and brings the number of mobile and digital platforms carrying Insight TV UHD around the world to 111.
“Mark Romano, VP, Americas has worked closely with Comcast to make this launch a reality and we are proud to be the first branded 4K-only SVoD offering available across Comcast’s entertainment platforms. As we continue to expand our reach in the US we are excited to be working the incredible team at Comcast to reach our millennial and Gen-Z target audience,” Graeme Stanley, Chief Commercial Officer, Insight TV.