beIN Sports acquires Australian Open rights in APAC
January 12, 2022
beIN Asia Pacific has secured exclusive rights to the Australian Open and the Adelaide International (ATP 250) Tournament in 10 territories across the Asia-Pacific region from 2022.
The new 5-year media rights agreement commences with the 2022 edition of the Australian Open and Adelaide International ATP 250 Tournament. Markets covered are Hong Kong, Singapore, Malaysia, Brunei, Indonesia, Timor Leste, Philippines, Thailand, Laos and Cambodia.
Viewers will be able to watch more than 14 hours of live tennis a day on the beIN Sports channels and, for the first time in Asia, all the Australian Open main draw matches across 16 courts will be live streamed via beIN’s live streaming app, beIN Sports Connect.
Mike Kerr, Managing Director of beIN Asia Pacific, said: “We are committed to delivering a strong tennis offering in this region, and thrilled to have acquired the Australian Open. Known as the Grand Slam of Asia Pacific, fans can look forward to unparalleled access to the matches, off-court moments, player stories, and more across all screens. We look forward to working alongside Tennis Australia to bring in new audiences and increase fan engagement like never before.”
Craig Tiley, Australian Open Tournament Director, said: “As the Grand Slam of Asia-Pacific, we are delighted to extend our agreement with beIN Sports to cover South East Asia, after years of successful collaboration with them in the Middle East and Northern Africa.” Our Asian fans treat the Australian Open as their ‘home’ Slam and so it’s fantastic that with beIN Sports’ innovation and commitment they will now be able to enjoy every main draw match from the AO live from across every court at Melbourne Park.”
Coverage of the Australian Open will include the AO Qualifying Tournament, AO Junior Championships, AO Wheelchair Championships, AO Legends, AO Australian and Asia-Pacific Wildcard Play-offs and the lead in Adelaide International ATP 250 tournament.
The Australian Open will be held from January 17th to 30th 2022 at Melbourne Park.