The Foxtel Group and beIN Sports have announced an extension to their partnership with a new multi-year agreement providing coverage of the best in European football, Northern Hemisphere rugby and international tennis to watch on Foxtel and stream on Kayo.
beIN Sports will continue to deliver premium football, tennis and rugby content including:
Foxtel Group Commercial Director of Sports, Rebecca McCloy, commented: “We have never had more sports subscribers and beIN Sports provides Foxtel and Kayo subscribers with a real depth in European football, international rugby and tennis. Together with our unrivalled coverage of the most popular Australian sports and our long-term commitment to women’s and under-represented sports, our partnership with beIN Sports consolidates the Foxtel Group’s position as the home of sport in Australia.”
beIN Asia Pacific Managing Director, Mike Kerr, added: “We are proud to extend our partnership with Foxtel. Since beIN Sports’ launch in Australia, we have grown alongside Foxtel to offer fans the best of European football, international rugby and tennis. This year we expanded our content offering to include the ATP and European Professional Club Rugby. These new rights further demonstrate our ongoing commitment to deliver a great sports experience and fuel Foxtel subscribers’ huge appetite for sports. We are immensely grateful for Foxtel’s unwavering support and look forward to deepening our collaboration and providing more content choices to subscribers.”
Under the new agreement, Foxtel Sports retail customers will continue to have free authenticated access to the beIN Sports Connect app, providing even more live sports action, simply by using their Foxtel user-name and password to log-in.
Foxtel Media will continue to represent beIN Sports for their advertising sales in Australia.