Advanced Television

TN Marketing chooses Simplestream

January 13, 2022

TN Marketing, the global video streaming service focused on creating communities by engaging people with their passions, has chosen Simplestream as a technology partner to expand its widely successful offering to mobile and tablet devices for Craftsy along with its other brands. The service features online courses and various other forms of video content focusing on crafts, hobbies, and lifestyle topics.

The project is built on Simplestream’s proprietary, award-winning App Platform, a powerful framework for seamless delivery of premium content. Leveraging a comprehensive set of out-of-the-box functionalities for on demand consumption, Craftsy delivers over 1,500 premium, online classes, now accessing the OTT space across desktop, Roku, FireTV, and now iOS, and Android devices.

Simplestream has rolled out new functionalities to bring transactional video-on-demand (TVOD) purchasing to the applications via in-app purchase workflows, and to make the checkout experience frictionless. The solution is fully integrated with Crafty’s own authentication platform, making the experience consistent across any device chosen by end-users. Entire classes can be purchased directly from the apps with a single tap, then played back on any supported device, including desktop. The launch opens both additional user experience opportunities, and new revenue opportunities for TN Marketing, including the expansion to previously untapped markets across the globe.

Commenting on the successful launch, Adam Smith, co-founder and CEO, Simplestream, said: “We are proud to be working with TN Marketing on their prestigious Craftsy brand. Our solution allows millions of users to easily navigate and access content via smartphones and tablets, and to easily purchase additional video courses directly from the app. At Simplestream we look forward to working on additional enhancements and integrations for Craftsy’s OTT services, aiming to create the best user experiences for all those curious, driven doers who believe in the power of creating”.

TN Marketing’s Neil Rice, CTO, said: “After extensive app platform investigations, we selected Simplestream. Some important examples illustrate our confidence that we have made the right choice in platform and partner. We have our own consumer management and site platforms, and we needed significant integration functionality including

authentication for our customers and members across devices. The Simplestream team achieved that crucial integration success with us. TN Marketing has found through our work together that the Simplestream team consistently performs in managing the projects and deliverables with our team. With Simplestream we believe we have created a mutually beneficial partnership as our significant growth continues.”

The launch follows similar projects Simplestream has recently undertaken for the likes of Sony Kids, CBS, GB News, and Digital Theatre.

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