Universal Tennis, Amazon Announce Rights Deal
March 8, 2022
Amazon and Universal Tennis have announced a media rights deal and investment, which will see the two companies work together to drive positive, innovative changes to the sport of tennis.
As part of the agreement, Prime Video will become the home of the UTR Pro Tennis Tour (PTT) events. Launched in 2021, the PTT completed over 185 events and 10,000 professional matches in 15 countries across 4 continents. The UTR PTT will be available on Prime Video in the US at no additional cost to Prime members.
Prime Video and Universal Tennis will have more to share about the launch of the UTR PTT Channel in the coming months.
“We are excited to announce this collaboration with Amazon,” commented Mark Leschly, Chairman and CEO, Universal Tennis. “Prime Video is a clear innovator in the sports streaming landscape and we look forward to bringing the PTT onto the service and pursuing other new initiatives in content, analytics and insights to expand and engage the global tennis audience.”
“We believe tennis is ripe for innovation, and look forward to teaming up with Universal Tennis to bring positive change for the sport through a number of bold initiatives, including streaming PTT matches on Prime Video,” said Marie Donoghue, Vice President of Global Sports Video at Amazon.
“We are thrilled to welcome Jeff to our board of directors,” said Mark Leschly, Chairman and CEO, Universal Tennis. “Jeff has a track record of success in media and entertainment, and he shares our passion for sports and our mission to elevate and transform the sport of tennis globally.”