RTL Play gets new apps from Alteox
May 3, 2022
Alteox, a digital media and ICT consulting company specialising in the development of White Label ICT and VoD products, has developed several new applications for RTL Luxembourg’s streaming service RTL Play expanding its distribution to new OTT platforms globally.
RTL Play, the audio and video platform for Luxembourg, is the home of all RTL TV shows, reports, and original podcasts. It boasts a range of series, including kids shows, entertainment, documentaries, and the daily news. New audio and video content are being added all the time – in Luxembourgish, as well as French and English.
The new applications will be available on Amazon Fire TV, Android TV devices as well as on Samsung Tizen and LG Smart TVs.
The applications support dynamic ad insertion, and this integration was developed in partnership with IP Luxembourg.
The applications will playback to the viewer the most appropriate ads based on the device and user’s interface language and behaviour.
Sven Breckler, CEO at Alteox, said: “RTL Luxembourg and Alteox have been long enjoying successful collaboration, so the latest project only cements this partnership. We are pleased to support them in reaching new platforms and achieving a truly global presence.”
Sandra Bintz, Head of Digital Products & Deputy Content Director, added: “The collaboration between Alteox and RTL Luxembourg is a great opportunity to offer our multilingual content to an even wider audience.”