Canela appoints Banerjee as CPTO
May 4, 2022
Canela Media, the digital media technology company, has announced the appointment of Dr Shampa Banerjee as its first ever Chief Product & Technology Officer (CPTO). Prior to joining Canela Media, Banerjee served as an Executive Vice President at ViacomCBS and the Chief Product Officer for Pluto TV.
The announcement was made by Isabel Rafferty, Canela Media founder and CEO, to whom Banerjee will report.
Banerjee will be based in Silicon Valley. The physicist turned technologist will lead Canela Media’s new Innovation Lab created to reinvent production, distribution and revenue models for the entertainment industry. With the tech-savvy Latino community in mind, Banerjee aims to build a cross functional leadership team across Product Management, UX and Engineering, aligning underlying technology with Canela’s business priorities and growth strategy, and ensuring products exceed expectations when it comes to entertaining and engaging users.
Canela Media’s Innovation Lab, supported by the company’s recent oversubscribed $32 million Series A funding round, was designed to further explore the industry’s most advanced technologies such as AR/VR, AI, machine learning, and a plethora of Web 3.0 community-focused tools.
“Consumers are discerning — they know what they want and they know where to find it,” said Banerjee. “I am energised by Canela’s deliberate commitment to redefine digital media experiences for the Hispanic community — our strategy, to challenge our team to create products and services that meet and ultimately exceed the needs of this rapidly-growing, sophisticated audience is the opportunity of a lifetime. By allowing brands to advertise with trust and creators to collaborate directly with their fans, all Canela’s stakeholders will gain a real sense of ownership and belonging. This is just the beginning for Canela.TV, Canela Music and beyond and I’m thrilled to be on this ride with Isabel and her brilliant and passionate team.”
“If Shampa had a middle name, it would most certainly be visionary,” Rafferty said. “Her wealth of knowledge and success in bringing game-changing products to market makes her the perfect fit to take Canela Media to the next level. As innovation remains our primary focus, we look to Shampa’s deep experience at the intersection of technology and media to transform our business and our industry, and we are thrilled to have her lead our exceptionally talented team as we enter this next chapter.”