Gracenote optimises Samsung Podcast experience
May 4, 2022
Gracenote, a provider of entertainment metadata, content IDs and related offerings, will provide the Gracenote Audio On Demand data solution to Samsung Electronics under a new agreement.
Gracenote Audio On Demand will power the Samsung Podcasts offering available through the Samsung Free app on its mobile devices and tablets. This integration enables Samsung to deliver personalised podcast experiences to better entertain, inform and engage users.
The Samsung Free app available on Samsung devices in the US and Europe will integrate Gracenote Audio On Demand to enable market-specific playlisting capabilities and deliver more locally relevant podcast recommendation results. Through more personalised podcast recommendations which match listeners’ preferences, tastes and moods, Samsung will be able to maximise engagement on its app and user satisfaction with its devices.
“User experiences focusing on podcast content represent the next big opportunity for device makers and entertainment services to drive audience engagement,” said Simon Adams, Chief Product Officer, Gracenote. “We’re confident that by integrating Gracenote Audio On Demand, Samsung will optimise podcast recommendations and discovery across their devices and apps enabling users to get maximum enjoyment from the ever-increasing time spent with podcast content.”
Samsung Electronics expects that by integrating Gracenote Audio On Demand, it will be easier for Samsung users to find the content they love based on their tastes and preferences. Samsung and Gracenote will work together to improve the discovery experience for the listeners of Samsung Podcasts, which is available on Samsung Free along with other live TV, news, games and more.