Gracenote personalised imagery solution
March 3, 2021
Gracenote, the content services arm of Nielsen Media, has launched Personalized Imagery to help video services increase engagement by presenting the most appealing programme images to viewers in their user interfaces (UIs), content carousels and programme guides. Leveraging Gracenote Video Descriptors including mood, theme and scenario in conjunction with cast information, the all-new imagery created by Gracenote will help optimise providers’ proprietary content discovery experiences and third-party recommendation results.
With Personalized Imagery, linear and streaming TV providers and connected device makers can dynamically display programme images capturing different aspects of a TV show or movie based on viewer preferences and previous consumption. For example, a theme such as ‘female bonding’ might be the main element of a show that attracts one viewer’s interest while for another, its location or the presence of a favourite supporting actor could be the primary draw. The new Gracenote solution enables services to present the best images to individual viewers as they make tune-in decisions.
According to Gracenote, delivering highly-personalised user experiences that connect viewers to the most appealing content is a challenge for TV providers seeking to improve important consumption metrics. A recent pilot by a top-five US streaming service that used targeted Gracenote programme images instead of standard images resulted in an 11.2 per cent increase in time spent watching titles and a 7.7 per cent lift in the number of titles watched.
“Viewers looking for new shows to watch today rely on programme guides and UIs to browse available content choices,” advises Kamran Lotfi, VP, Product at Gracenote. “But a huge opportunity exists to deliver highly-personalised user experiences that highlight content in ways that resonate more with viewers. With Gracenote Personalized Imagery, we are offering TV providers a proven way to increase engagement with their content and maximise viewership on their platforms.”