Advanced Television

Global, TikTok team to stream Capital’s Summertime Ball

June 8, 2022

By Nik Roseveare

TikTok and Global, the media & entertainment group, have announced that Capital’s Summertime Ball with Barclaycard will be live streamed globally on TikTok, as well as on Global Player, on June 12th.

The continuing partnership follows the huge success of the live stream of Capital’s Jingle Bell Ball last year, with Barclaycard, on TikTok, which attracted over 2 million unique viewers in more than 20 countries. Now for the first time the TikTok community will be able to join the UK’s biggest summer party, on the platform around the world.

Stars set to perform at the Wembley Stadium event include Harry Styles, David Guetta, KSI, Aitch, George Ezra, Anne-Marie and more, whilst Ed Sheeran will open the show.

James Rea, Director of Broadcasting & Content at Global, commented: “Capital is the most-followed radio brand in the world on TikTok so we know there’s a huge, highly engaged community and we’re delighted to partner with TikTok again. Through creators with exclusive access and a dedicated live stream of the star-studded line-up, the TikTok community will be able to join in, savour the atmosphere and see all the action with a virtual VIP experience of the UK’s biggest summer party live from the world-famous Wembley Stadium.”

Normanno Pisani, Head of Media Partnerships UK and Ireland TikTok, added: “We are thrilled to be partnering again with Global on Capital’s Summertime Ball with Barclaycard this year, bringing the biggest party of the summer to the TikTok community like never before. Using our unique product tools and features, our community are given unprecedented access to talent, can take a virtual seat in the front row and access exclusive behind the scenes content through TikTok creators, who continue to shape trends in UK’s thriving cultural scene.

Categories: Articles, Content, OTT, Social Media

Tags: , , , , ,