A UNESCO report warns that, while digital technologies can enhance teaching and learning, they also present risks such as the invasion of users’ privacy, distraction from learning and cyberbullying. The report sheds light on how social media amplifies gender stereotypes, with negative effects on girls’ well-being, learning and career choices. “Children’s social lives are increasingly […]

Infant school children are increasingly online and given more digital independence by parents, according to Ofcom’s annual study of children’s relationship with the media and online worlds. Around a quarter of 5-7 year-olds (24 per cent) now own a smartphone, while three-quarters use a tablet  (76 per cent). Compared to a year ago, a higher proportion of […]

DoubleVerify (DV), the software platform for digital media measurement, data, and analytics, has announced the rollout of 16 new brand safety and suitability categories for TikTok advertisers, to support TikTok’s new Inventory Filters – Vertical Sensitivity and Category Exclusion, to go into effect this April. The expansion allows advertisers on TikTok to navigate the digital […]

Integral Ad Science (IAS), the media measurement and optimisation platform, is expanding its brand safety and suitability measurement reporting on TikTok to include new Category Exclusion and Vertical Sensitivity Segments, enabling advertisers to avoid a wider range of content unsuitable to their brand. This expansion further enhances and simplifies how advertisers measure and safeguard their […]

Creative data company Vidmob and TikTok have unveiled insights from a collaborative study to pinpoint the creative strategies – such as real people, direct connection, and brand integration – that propel success for brand advertising campaigns. More specifically, the research identifies the key visual and creative elements that significantly boost engagement and purchase intent within […]

Findings from the 2024 Retail Advertising Outlook Report from omnichannel advertising specialist Mediaocean reveals that paid social media spend for retail brands looks likely to skyrocket in 2024, with 72 per cent of respondents planning on increasing spend in this channel (highest). Retail ad spend will rise on a macro scale, with industry optimism reflected […]

Having suffered consecutive quarterly revenue declines in 2022, Snapchat saw advertising revenue steadily bounce back in 2023 – albeit at modest levels compared to Big Tech peers. According to WARC Media forecasts, the company will see +13.7 per cent year-on-year advertising spend growth this year to reach $5.2 billion (€4.8bn), with marketers in APAC having […]

A US congressional panel has approved a bill that would force ByteDance, the China-based parent company of TikTok, to sell the social media app within six months or face a ban. The measure, introduced by another House of Representatives committee and backed by the White House, cites national security concerns. In response, TikTok has said […]

Digital content studio and media network, Little Dot Studios (an All3Media company), has been commissioned by Dr Martens, the iconic German-founded British footwear and clothing brand, to produce a new original content series, titled Made Strong. Made to Last.  Presented by journalist Snake Denton, the new two-part series explores the brand’s product durability by taking […]

NetRange, an Access company and provider of white-labelled, turnkey smart TV and OTT ecosystems, has announced a collaboration with TikTok, to enable users of the social media platform to access TikTok content globally on TV through the NetRange Smart TV Portal. “With an installed base of around a billion smart TVs globally, and with particularly […]