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Study: YouTube dominates kids’ attention

Findings from the Precise Advertiser Report: Kids report from research agency Giraffe Insights indicate that YouTube dominates most categories in terms of viewership and performance, with nine in 10 kids surveyed saying they consume YouTube content. Furthermore, 84 per cent of kids say YouTube is the main way they consume video content, with 40 per […]

January 19, 2023

Report: 23% jump in online traffic in 2023

Sandvine’s 2023 Global Internet Phenomena Report shows that global internet traffic volume increased 23 per cent, due in large part to surging streaming video usage and continued growth in traffic across app categories, including gaming, cloud, VPNs, marketplaces and conferencing. In its examination of actual usage data from more than 177 service providers worldwide, Sandvine […]

January 19, 2023

Research: Gen Z’s different definition of ‘entertainment’

Television, gaming, and social media were once separate categories of entertainment, but in 2023, these are all available and consumed on the same screens and devices, plus, they all compete for the same pool of disposable time. This is according to Hub Entertainment Research’s annual Video Redefined study, a deep dive into how viewers choose […]

January 11, 2023

Study: Younger Gen Z media behaviours differ

Consumer insights agency Horowitz’s FOCUS Generation Next report, which tracks the media lifestyles of Gen Z, uncovers notable differences in the media lifestyles of 18-24 year-old Gen Zers compared to their younger counterparts 13-17 years old. For example, Gen Zers overall split their video viewing time rather evenly between professional TV content and non-TV content […]

January 6, 2023

IMDb, TikTok collaboration

Movie, TV show, and celebrity information source IMDb and short-form mobile video destination TikTok are collaborating to help the TikTok community share and discover movie and TV content and information. Powered by IMDb, TikTok has launched a new feature that allows users to link to movie and TV titles directly within the videos they create. […]

January 6, 2023

Vevo, TikTok partnership

Vevo, the music video network, has announced a partnership with TikTok to create Trending on TikTok, a new weekly Vevo show rounding up the music videos of the top trending songs on TikTok, alongside clips of the creators utilising these songs in their content Trending on TikTok will be available across the Vevo network in […]

January 6, 2023

Report: Global ad spend forecasts reduced by $90bn

The coming 12 months may usher in a new pattern for global advertising investment, according to marketing insight company WARC. Against a backdrop of economic crises, geopolitical complexity, spiralling inflation, supply chain disruption, and structural technology shifts, marketers are re-evaluating their approach. Ad spend is growing but at a slower pace. WARC’s latest forecast is […]

January 5, 2023

Research: Shoppable TV ads drive purchase decision

According to research from insights firm Aluma, half of online adults recall seeing shoppable ads on television. Of these consumers, 39 per cent have engaged such ads, 70 per cent of which purchased a featured product, either at that time or thereafter. Alumna’s report, Shoppable TV Ad Engagement among US Online Adults, shows that engagement […]

January 3, 2023

Arte reports 45m monthly views

Arte, the European culture broadcaster, has reported that its four European language offerings (Spanish, English, Italian and Polish) registered a 50 per cent increase over 2022 to 45 million views each month, according to the service’s annual round-up. This is in line with the global digital rise of arte.tv platform and of the various social […]

January 3, 2023From Pascale Paoli-Lebailly in Paris

VMO2: Record year of data use on broadband, mobile

Insights released by Virgin Media O2 reveal the consumer connectivity behaviours that have shaped 2022 as Brits navigated a year of ‘new-normal’ and witnessed major, historic events from the death of Queen Elizabeth II to the Lionesses’ football success in the summer. As 2022 brought post-Covid freedoms, demand for data remained at record levels. Virgin […]

December 21, 2022