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Forecast: Instagram ad revenue to reach $71bn in 2024

Instagram, impacted by the introduction of Apple’s App Tracking Transparency (ATT) policy in 2021 and a subsequent weakening of the digital ad market, is recovering stronger than its social media peers. WARC Media forecasts Instagram’s advertising revenue to reach $71 billion (€66.3bn) in 2024, driven by parent company Meta’s innovation with AI to assist content […]

September 20, 2023

EU fines TikTok €345m for data breach

TikTok has been fined €345 million for breaking EU law in its handling of children’s personal data, including failing to protect underage users’ content from public view. The EU, said the Chinese video app had committed multiple breaches of GDPR rules. It said TikTok put child users’ accounts on a public setting by default; allowing […]

September 15, 2023

Ofcom: VSP rules hard to understand

A report, Regulating Video-Sharing Platforms (VSPs), from UK comms regulator Ofcom lifts the lid, for the first time, on how easy it is for people to access, use and understand the terms and conditions set by six platforms: BitChute, Brand New Tube, OnlyFans, Snapchat, TikTok and Twitch. It also scrutinises how these VSPs communicate what […]

August 9, 2023By Colin Mann

FIFA: ‘Strong broadcast platform for Women’s World Cup 2023’

Following the completion of several deals in Asia, football’s governing body FIFA says it has put in place a global network of broadcast partners for the biggest ever FIFA Women’s World Cup. Recently-completed free-to-air deals include Japan with NHK and China PR with CCTV. Before kick-off in Australia and Aotearoa New Zealand on July 20th, […]

July 21, 2023By Colin Mann

Research: UK Gen Z favours social media for news

Online news sources – particularly social media sites and apps – are the dominant means by which younger people in the UK access news, meaning their direct relationships with traditional news brands are weakening, UK comms regulator Ofcom has found. Ofcom’s News Consumption in the UK 2022/23 report reveals that older teens and young adults […]

July 20, 2023

Report: 65% want options to checkout directly in-content

AiBUY, an in-content shopping solution, has released its 2023 Consumer Path to Purchase report, unveiling the growing desire for more convenient shopping options that better accommodate the rise of scrollable content and media intake – for instance, purchasing products directly from a link in-content which 65 per cent of consumers would likely do if they […]

July 13, 2023

TikTok teams with Redbox, Crackle Connex

Redbox and advertising platform Crackle Connex, both Chicken Soup for the Soul Entertainment companies, are now working with entertainment platform TikTok. The social media platform will provide Redbox with top content from the platform which will be featured on over 3,000 video screens on top of Redbox kiosks nationwide, and brands will have the opportunity […]

July 12, 2023

Spotify considering full-length music videos

Spotify is reportedly considering adding full-length music videos to its app to help the music streaming service better compete with the likes of YouTube and TikTok. Spotify is said to already be talking to partners about the feature, according to Bloomberg. Spotify – who has not commented on the rumours – currenty allows bands and […]

July 3, 2023

Research: Social video apps favoured by Spain’s under-25s

Exclusive research from Omdia reveals YouTube, TikTok and Twitch are the most popular video services with the under-25 age group in Spain. Netflix continues to be popular with all other age groups. Unveiling the latest research from Omdia on trends across the generation Z (gen Z) market at Conecta Fiction & Entertainment 2023 in Spain, […]

June 29, 2023

QYOU Media nominates Mishra to Board of Directors

QYOU Media, a company operating in India and the US producing and distributing content created by social media stars and digital content creators, has announced that Indian digital leader and strategist, Raj Mishra, has been added as a Nominee to join the Board of Directors of QYOU Media at the company’s shareholder meeting slated for […]

June 22, 2023