Advanced Television

Netflix offers guided walking tours

June 17, 2022

By Nik Roseveare

This summer, Netflix will offer guided walking tour to see some of the most iconic cities in Europe – namely London, Paris and Madrid –  through the eyes of popular Netflix characters.  

From July 11th to 17th, Netflix will partner with SANDEMANs New Europe Tours for a series of free guided walking tours that share history and details about these iconic cities, highlight must-see locations from Netflix titles such as Emily in Paris and La Casa De Pape, and unveil behind-the-scenes insights from filming. 

Explaning the concept, Netflix said: “Great stories transport us to places we’ve never been, immerse us in cultures far from our own, and peak our curiosity about the world around us. So far this year, more than 70 per cent of viewing on Netflix has come from members watching a title from a country other than their own. Netflix is where audiences go to fall in love with other countries and cultures. And we’ve heard from our members that the location of that series or film is frequently their top travel destination, driving cultural affinity and tourism. In fact, Netflix members are 2.4x more likely to say that the locale of a series or film they watched is their #1 travel destination and they have an increased interest in famous landmarks and monuments (+24 per cent), local history (+25 per cent), food and drink (+26 per cent). Now we want to find new ways to connect members to the stories, and the places, that they love.”

Spaces for the tours are limited and must be reserved in advance.

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