The NBA has announced a new interactive celebrity game – NBA Paris Jam presented by Revolut – that will be held on January 24th, in conjunction with The NBA Paris Games 2025 presented by Tissot, which will feature the Indiana Pacers and the San Antonio Spurs playing two regular-season games at the Accor Arena on […]
The National Basketball Association (NBA) and Foot Locker Europe have announced a multiyear expansion of their existing collaboration that sees the global footwear and apparel retailer continue as an official marketing partner of the NBA in Europe. Foot Locker will also serve as an associate partner of The NBA Paris Games 2025 presented by Tissot, […]
The National Basketball Association (NBA) and Revolut, the financial superapp with more than 45 million customers worldwide, have announced a multiyear extension of their existing collaboration that makes Revolut an associate partner of The NBA Paris Games 2025 presented by Tissot, which will feature the Indiana Pacers and the San Antonio Spurs playing two regular-season […]
The overwhelming message from last week’s Paris World Satellite Business Week was that of uncertainty over future demand. The sentiment was most pronounced in the Direct-2-Consumer (D2C) panel, where the operators talked of their plans and ambitions, but which were also tempered by anxieties of ‘if we build it will they come’. Scott Wisniewski, president […]
Paris 2024 Olympics insights from Yospace, the dynamic ad insertion company – and gathered from ad-funded broadcaster customers across four continents – show that it stitched 4 billion one-to-one addressable ads during the event’s 19 days. The findings reveal surges in viewership for key moments that drove long streaming sessions as viewers were drawn in […]
Warner Bros Discovery (WBD) has reported record viewership and engagement across all platforms – spanning free-to-air, pay-TV, streaming, web and social – during the 2024 Olympic Games in Paris, which came to an end with the Closing Ceremony on August 11th. Fueled by the recent launch of Max in 25 European markets, Paris 2024 saw […]
During a tour of the International Broadcast Centre (IBC) in Paris, International Olympic Committee (IOC) President Thomas Bach viewed the extensive operations that take place behind the scenes and thanked those responsible for sharing the Olympic action with a global audience. At a press conference ahead of the IBC visit, BACH said: “The Olympic Games […]
The introduction of Max, Warner Bros Discovery’s (WBD) enhanced streaming service, has helped audiences across Europe experience the Olympic Games. The total unique streaming viewers for Paris 2024 on WBD’s streaming platforms have already exceeded those from the entire last summer Olympic Games after only day two. The opening weekend also saw WBD set a […]
Warner Bros Discovery (WBD) has unveiled a first look at its Paris studios from which it says it will deliver “the most immersive Olympic Games ever seen” this summer. To mark the ;100 Days to Go’ landmark until Olympic Summer Games Paris 2024, WBD has also: · unveiled a host of content as the Road […]
NBC will extend its daily live daytime coverage of the 2024 Paris Olympics to AMC Theatres as a ticketed event throughout the US from July 27th-August 11th. Beginning the day after the Opening Ceremony, select daytime hours of NBCUniversal’s live coverage of the 2024 Paris Olympics on NBC will be shown in approximately 160 AMC […]