FilmRise premiere BriannaPlayz on The Roku Channel
June 27, 2022
FilmRise, the New York-based film and television studio and streaming network, announced at VidCon U.S. 2022, that it is premiering an original streaming series, BriannaPlayz, exclusively on The Roku Channel in the US and UK. The launch marks the first time that the series will be available off of a digital platform, and on a streaming service.
The series, which will air in July, stitches together the best of talent and influencer Brianna Arsement taking viewers into the world of Minecraft as she plays pranks on her friends, challenges Preston Arsement to building battles, and much more. The announcement was made by Max Einhorn, SVP of Acquisitions & Co-Productions, FilmRise.
Einhorn commented: “We identified a great untapped opportunity early on – that highly popular online influencers could increase their audience reach and fanbase by converting their online content into long form episodes for streaming platform audiences. FilmRise has the unique turnkey ability to identify, curate and produce long form content from the digital native space, then monetise and market them on popular free streaming services, such as The Roku Channel, as well as our own far-reaching streaming network with great success.”
“The Roku Channel and FilmRise have strong history of partnering together to bring standout content to streaming audiences,” added Ashley Hovey, Head of The Roku Channel, AVoD, “We are thrilled to be the exclusive AVoD home of BriannaPlayz, as well as the first place that the series will be available on off of digital, extending the reach of this great series to households with an estimated 80 million people reached by The Roku Channel.”