Advanced Television

Red Bee, Utopia partnership

June 30, 2022

Red Bee Media, a global media services provider, has been selected by Utopia Music, the music fintech, to help close the music industry data gap and bring increased transparency and greater efficiencies to royalty allocation for the use of music on TV and radio.

As part of the multi-year deal, Red Bee Media will provide Utopia Music with 24/7 audio feeds of over 9,000 TV and radio channels across EMEA so they can be analysed to ensure rights holders are accurately and fairly paid for the use of their music. The service also helps TV programme makers and broadcasters track and publish their use of music faster, with less costs, and fewer errors.

“Utopia is on a mission to level up the entire music industry by providing access to clear, transparent, and reliable data-based solutions,” said Markku Mäkeläinen, CEO, Utopia Music. “Currently in TV, the obligation primarily lies with the programme producer to declare what music is being used and when, which is time and resource heavy. What we are doing by partnering with Red Bee Media is making this process simpler, faster, and more transparent for everyone, so that we can deliver Fair Pay for Every Play.”

Steve Nylund, Chief Executive Officer, Red Bee Media, added, “It is hugely exciting to see Utopia’s truly unique adoption of our Connect service, making music rights payments simpler and more accurate for everyone. Utopia is using this service to meet a significant challenge in a unique and innovative way. We are delighted to work with them to make it easier for all content owners and distributors to meet regulatory requirements and ensure payments are going to the right places to support the entire music industry.

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