UKTV Ventures, KinKind airtime-for-equity deal
July 25, 2022
Coinciding with Plastic Free July, broadcaster UKTV has invested in plastic free toiletries company, KinKind, using its investment fund, UKTV Ventures.
KinKind’s brand mission is to help UK families eliminate plastic in their bathrooms. The UK-based start-up, founded by Victoria Coe in 2019, manufactures plastic free, solid shampoo, conditioner, bodywash, shave and moisturiser bars and sells direct-to-consumer.
UKTV Ventures’ £1 million ‘airtime-for-equity; investment will see KinKind launch its first UKTV advertising campaign on September 1st across the broadcaster’s seven linear channels – Dave, W, Gold, Alibi, Drama, Yesterday and Eden.
Victoria Coe, Founder KinKind, said: “At KinKind we believe that families can create positive change against plastic pollution and climate change, and our products are an easy, effective and enjoyable way to radically reduce the use of plastics in our bathrooms. Our team pride ourselves on disrupting the UK toiletries market, and we are excited to take the next step to raise mass awareness and availability of KinKind and grow the business thanks to the huge new audience that tunes into UKTV’s channels.”
Brendan Kilcawley, Head of Commercial UKTV Ventures, added: “We are very happy to be partnering with KinKind at this exciting time for their business. At the core of KinKind is their commitment to providing planet-friendly products, and this sits perfectly with UKTV’s own commitment to sustainability across all areas of the business.”