LG partners with SoundHound
July 28, 2022
LG Electronics has signed a memorandum of understanding with SoundHound AI a global player in voice artificial intelligence (AI), jointly to develop advanced voice AI technology for the next-generation of in-vehicle infotainment (IVI) systems.
The partnership will leverage LG’s IVI systems and SoundHound’s advanced voice AI platform, which enables conversational voice control, to bring an up-to-dated convenience to the driver and passenger experience.
As an intelligence driven consumer electronics and IT business, LG has been trying to inspire the auto industry with new form-factors.
SoundHound’s advanced voice AI platform is built on Speech-to-Meaning and Deep Meaning Understanding technologies. These technologies enabled the evolution of voice experience from a legacy command-and-control interface to a more intuitive conversational functionalities for drivers and passengers.
This new collaboration will also allow users to take advantage of SoundHound’s voice commerce partnerships – meaning drivers and passengers will be able to pay for gas, parking or even order food directly from their vehicles, simply by using the microphone and infotainment display. Such voice-enabled commerce could help OEMs build new revenue streams via their connected vehicles.
“We’re excited to collaborate with SoundHound and look forward to providing new in-vehicle experiences through seamlessly integrating its voice AI platform with our latest IVI system architecture,” said Eun Seok-hyun, president of the LG Vehicle component Solutions (VS) Company. “This partnership will allow us to better meet the needs of our auto industry customers and create innovative solutions that will help driving the future of mobility.”
“Our agreement with LG will allow auto manufacturers of all sizes to deliver the kind of voice-enabled infotainment experience that users have come to expect in every part of their lives,” said Keyvan Mohajer, president and CEO of SoundHound. “We’re entering an era where people are beginning to expect to talk to devices in the way they talk to each other, and that those interactions will be helpful and proactive. This experience is enabled by the most advanced voice AI technology.”