Ad-supported Disney+ to launch in US in December
August 11, 2022
By Nik Roseveare
Disney+ will introduce its ad-supported subscription offering in the US on December 8th. With the launch, a new slate of subscription plans will be made available across Disney+, Hulu, ESPN+ and the Disney Bundle.
“With our new ad-supported Disney+ offering and an expanded lineup of plans across our entire streaming portfolio, we will be providing greater consumer choice at a variety of price points to cater to the diverse needs of our viewers and appeal to an even broader audience,” said Kareem Daniel, Chairman, Disney Media & Entertainment Distribution. “Disney+, Hulu, and ESPN+ feature unparalleled content and viewing experiences and offer the best value in streaming today, with over 100,000 movie titles, TV episodes, original shows, sports and live events collectively.”
The ad-supported is expected to roll out in further territories in 2023.
Customers will essentially pay the same subscription price – but will have to pay extra to see no ads. The new pricing for Disney’s direct-to-consumer streaming services as of December 8th in the US will be as follows:
Disney+, Hulu, and ESPN+ Standalone Plans:
| Subscription | Plan | Monthly | Annual |
| Disney+ | Basic (With Ads) | $7.99 | N/A |
| Premium (No Ads) | $10.99 | $109.99 | |
| Hulu | Basic (With Ads)** | $7.99 | $79.99 |
| Premium (No Ads)** | $14.99 | N/A | |
| ESPN+ | With Ads* | $9.99 | $99.99 |
| UFC PPV* | $74.99 (per event) | ||
| UFC PPV + Annual* | N/A | $124.98 |
*Effective as of August 23rd 2022 (previously announced)
**Effective as of October 10th 2022
Disney Bundle Plans:
| Subscription | Plan | Monthly |
| Disney Bundle | Basic (With Ads): Disney+, Hulu | $9.99 |
| Basic (With Ads): Disney+, Hulu, ESPN+ | $12.99 | |
| Legacy^: Disney+ (No Ads), Hulu (With Ads), ESPN+ (With Ads) | $14.99 | |
| Premium: Disney+ (No Ads), Hulu (No Ads), ESPN+ (With Ads) | $19.99 |
^Existing subscribers only
Hulu + Live TV Plans:
| Subscription | Plan | Monthly |
| Hulu + Live TV | Basic (With Ads): Disney+, Hulu, ESPN+ | $69.99 |
| Legacy^: Disney+ (No Ads), Hulu (With Ads), ESPN+ (With Ads) | $74.99 | |
| Premium: Disney+ (No Ads), Hulu (No Ads), ESPN+ (With Ads) | $82.99 |
^Existing subscribers only