Advanced Television

Survey: Cloud adoption priority for only 27% of broadcasters

August 16, 2022

A survey of broadcasters across the world, undertaken on behalf of Nevion, a Sony Group Company and provider of virtualised media production solutions, has found that less than a third (27 per cent) see cloud adoption as a priority, falling behind 5G technology (34 per cent) for example. This is at odds with the almost 9 in 10 broadcasters (89 per cent) intending to adopt Cloud technologies in the next year.

The survey, which polled 250 senior technology decision makers within the broadcast industry across 10 regions, did however highlight a growing appetite for the use of Cloud for specific applications, with nearly two thirds (63 per cent) stating that they have already started applying it to post-production/file-based production.

However, concerns remain around the suitability of using Cloud for live production, with just under half (45 per cent) having reservations about performance issues such as latency, with a further 40 per cent citing security concerns. For some organisations, the need for a broader shift in thinking is perceived as a challenge, with 39 per cent stating that a broadly conservative mindset to Cloud within their company was the biggest barrier to adoption.

Despite this, the benefits of Cloud are still being recognised, and the future of Cloud for live product looks promising, with further statistics from the research discovering that over two-thirds (71 per cent) of respondents believe that all-public Cloud environments for live production will be possible in the future.

“Our research confirms that Cloud technology is generating a lot of interest in the broadcast industry. At the same time, however, it also shows that there are different levels of commitment being made by broadcasters and media companies to adopt the technology in the short and even medium term, especially in the case of live production,” said Olivier Suard, VP of Marketing at Nevion.

“While some organisations are considering an all-Cloud approach, others are still choosing to stay with more traditional on-premise production, or are looking to move to a hybrid Cloud and ground solution. Regardless of the approach, Sony and Nevion are working together to ensure that broadcasters have the right mix for their business, creative and operational needs,” Suard concludes.

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