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WWE launches partnership with NSPCC

September 1, 2022

By Nik Roseveare

WWE Superstar Liv Morgan visited Childline in Cardiff on August 31st as part of a new phase of their partnership to raise money for and awareness of the NSPCC-run children’s counselling service.

WWE SmackDown Women’s Champion Liv Morgan, alongside WWE Monday Night Raw Correspondent Sarah Schreiber, met with Childline volunteers, staff and school children to launch the latest phase of the partnership with the NSPCC.

As well as raising awareness of the service to young people and supporting volunteer recruitment, the partnership will see WWE raise funds for the NSPCC’s Childline service, including funding Childline for the day to coincide with WWE’s Clash at the Castle at the Principality Stadium on September 3rd, as part of the charity’s One Unforgettable Day initiative.

One Unforgettable Day allows a supporter of the charity to fund all of Childline’s 12 bases across the UK for one day.

Childline is a free, confidential service available online, on the phone, anytime for children and young people up to 19-years-old to seek support and advice.

It costs £30,000 to run Childline each day, with dozens of staff, hundreds of volunteers and an online team running the service.

Morgan and Schreiber spoke with volunteers and Childline staff at the event to learn more about the life-changing work of the service for children and young people.

Louise Israel, Childline team manager in Cardiff, commented: “This new partnership with WWE will help us to deliver counselling sessions for children and young people who need our support. The initiative will provide an unforgettable day for all those children who will find a listening ear, see a way forward and change their lives for the better.The support of initiatives such as this play an important role in ensuring Childline is always there for children and young people, as well as raising awareness about the service and the work of our volunteers”

The visit coincides with WWE’s Clash at The Castle at Principality Stadium in Cardiff on September 3rd, the first major WWE stadium event in the UK for 30 years – which will air on BT Sport 2 in the UK. NSPCC volunteers will also be collecting donations at the event.

Mark Shamley, Vice President, WWE Community said: “By working with the NSPCC, WWE can help the charity to ensure children and young people have access to this lifeline service when they need it. This new partnership will have a lifelong impact on the hundreds of children who have a counselling session on just one day.”

WWE’s support for Childline builds on the partnership launched by the NSPCC and WWE in 2018 which focussed on preventing bullying.

Categories: Press Releases

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