Stock Car Pro Series, WSC Sports bring AI highlights to fans in Brazil
September 13, 2022
Stock Car Pro Series, the Brazilian motorsport company, and WSC Sports, a specialist in AI sports video technology, have announced a partnership bringing AI and machine learning video highlights to stock car fans across Brazil and Latin America via social media and digital properties.
Since the checkered flag was waved during the recent race in the Velocitta race track in São Paulo, Stock Car Pro Series has utilised WSC Sports’ machine learning platform to automatically create race highlights in real-time, saving valuable time and improving workflow. In addition to creating video at speed and scale, highlights can be tailored by Stock Car to serve every type of race fan, with the goal of increasing fan engagement and maximising brand sponsorship opportunities.
The WSC Sports platform works by analysing and indexing Stock Car race actions in real-time, then cropping and applying graphics to videos, to create personalised highlights that can be delivered across Stock Car Pro Series’ social media and digital properties.
“The partnership with WSC Sports is strategic for us. Being able to automatically create highlights of our Stock Car Pro Series races and drivers is a game changer for us and for our fans. Stock Car is always looking to innovate and use the best technology to improve the content delivery for our fans.” said Guga Carvalho, Marketing Director of Stock Car Pro Series.
“We are thrilled to join forces with Stock Car Pro Series in Brazil to help them innovate the fan viewing experience, within Brazil and the entire LATAM region. From the start of every race to the photo finish, motor sports fans will feel like they are live on the track and part of the action thanks to the power of AI,” said Raul Fernandez, Business Development North America, WSC Sports.
The relationship with Stock Car Pro Series is the latest partnership in LATAM for WSC Sports as the region becomes a focal point of its expansion. The technology company also works with the media conglomerate Grupo Globo in Brazil, and other broadcasters, leagues and teams in the region. Motorsport is a growing focus for WSC Sports, with recent partnerships with NASCAR, NTT INDYCAR Series, Extreme E and more.