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WSC Sports, HockeyAllsvenskan bring AI to Hockey in Sweden

September 20, 2022

WSC Sports, a specialist in AI sports video technology, will be bringing its AI and machine learning platform to ice hockey in Sweden, partnering with HockeyAllsvenskan. Through this collaboration, fans will now have access to real-time video highlights of all the HockeyAllsvenskan action across the league’s digital properties, as well as seeing them on big screens during live events at stadiums around the country.

The 14-team HockeyAllsvenskan is the second-highest professional ice hockey league in Sweden, and the first in the region to utilize WSC Sports’ innovative machine learning platform. Video highlights of key plays and players in all league games will be automatically created and shared across the league’s digital and social platforms, driving fan engagement with real-time content and increasing opportunities for monetization. In partnership with Sportality, these highlights will also be shown on match days inside the stadiums, bringing fans a unique and innovative viewing experience. The 2022 season kicks off September 23 with Djurgården vs Västerås being the first game to bring AI highlights to fans.

“We are excited to use WSC Sports innovative platform to revolutionize the way HockeyAllsvenskan fans watch, experience and consume the game they love. No other league in Sweden brings fans closer to the action than HockeyAllsvenskan and we can’t wait to see the results,” said Gabriel Monidelle, CEO of HockeyAllsvenskan.

“We admire HockeyAllsvenskan for continuously looking for new ways to innovate the fan experience. As the first ice hockey league in Sweden to use AI technology for highlights, the Swedish people will have an entirely new way to experience all the action on the ice, whether watching on their phone or cheering on in person,” said Ido Ratzon, Business Development, WSC Sports.

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