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Netflix Tudum: Over 41m social media views

October 4, 2022

By Nik Roseveare

On September 24th, Netflix hosted Tudum five virtual fan events across the globe that featured over 200 global stars presenting news, trailers and clips from over 120 series, films and games destined for the Netflix platform.

Netflix has revealed that in total, as of September 27th, the five events pulled in 41.8 million views across all Netflix social platforms, growing almost 63 per cent from last year’s inaugural event.

Netflix said it dominated social media as #Tudum was the leading trend on Twitter worldwide for over an hour and remained in the global top 10 for hours. The event also trended in 20 countries, as well as numerous cities around the world. The total number of views from the five Tudum shows, as well as clips, trailers and other content generated by fans watching the event, stands at almost 950.7 million views which is 36 per cent higher than last year’s event.

Hosted by Jamie Foxx, Millie Bobby Brown, Noah Centineo, Choi Min-ho and more, this year’s fan celebration featured such titles as The School for Good and Evil, Wednesday, Alice in Borderland, Stranger Things, Bridgerton, The Witcher, Slumberland, Enola Holmes 2, Glass Onion: A Knives Out Mystery, Emily in Paris and more

Tudum was also released on Netflix for the first time. All five shows with news from the US, Europe and Latin America, as well as Korea, Japan and India are available for subscribers to stream.

Tudum: A Netflix Global Fan Event also continues to be available across Netflix YouTube channels in 29 different languages.

Categories: Articles, Premium, Social Media, VOD

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