WMX taps Zype to launch FAST channels
December 13, 2022
Video API and infrastructure platform, Zype, has successfully helped WMX (Warner Music Experience) launch multiple free ad-supported streaming TV (FAST) channels, exclusively on The Roku Channel.
WMX, the next-generation artist services, media & creative content division of Warner Music Group, launched three 24/7 linear channels – WMX Pop, WMX Rock, and WMX Hip-Hop – on The Roku Channel by leveraging the Zype Streaming Platform, Zype Playout, and the Company’s award-winning premium support and professional services.
“With the help of Zype, the launch of our first FAST channels has been seamless,” said Paul Josephsen, chief strategy officer, WMX Media. “They provided an important tool to help us import and manage our vast amount of content, and we are grateful for their continued support.”
“We are thrilled to support WMX as it expands its marketing platform for artist communities with the launch of its first three FAST channels,” said Ed Laczynski, CEO of Zype. “This launch is a powerful example of how Zype helps innovative content publishers with voluminous content libraries and complex workflows manage, distribute and ultimately monetize their video with ad revenue.”
Using Zype to manage programming and delivery of its FAST channels, WMX will delight fans with music videos, concerts, long-form original series and specials across Connected TVs, broadening exposure for its artists and creating revenue opportunities for advertisers across OTT platforms.
Zype supports content publishers’ free ad-supported streaming TV (FAST) strategy through distribution relationships with FAST platforms, like The Roku Channel, while Support and Account Management teams manage launches and monitor QoS to ensure an exceptional customer experience and speed to value. To make programming and management of FAST channels as seamless as possible, customers can leverage Zype services to program and schedule video content, removing the burden from in-house teams and allowing them to save time and money when bringing their FAST channels to market.