NBA announces record marketing partners for Paris Game
January 18, 2023
By Nik Roseveare
The National Basketball Association (NBA) has announced that a record 17 marketing partners will support The NBA Paris Game 2023 Presented by Nike, which will feature the six-time NBA champion Chicago Bulls and the three-time NBA champion Detroit Pistons playing the league’s second regular-season game in Paris at the Accor Arena on January 19th.
The 17 marketing partners are the most-ever for an NBA game in Europe and include Nike, American Express, Dapper Labs, Deezer, Foot Locker, Gatorade, Hotels.com, Intesa Sanpaolo, Niantic, Parions Sport, PlayStation, SAP, Sorare, Tissot, 2K and Yop.
The NBA Paris Game 2023 Presented by Nike will air live on beIN Sports, free-to-air Canal+ and NBA League Pass, reaching fans in more than 200 countries and territories on television, digital media and social media.