Entain, SIS sign long term deal
January 31, 2023
Entain, the global sports betting, gaming and interactive entertainment group, and Sports Information Services (SIS), have entered a new long-term production, distribution, and content agreement, ensuring that Entain’s UK retail customers can enjoy content live from the most iconic horse racing events.
The agreement provides Entain with a continued use of patented production technology from SIS until December 2030, giving the Group greater flexibility over live broadcast schedules across its flagship Ladbrokes and Coral retail stores in the UK and Ireland.
The agreement also covers the distribution of high-quality live racing content across satellite and IPTV until December 2028, taken from SIS’ portfolio of over 30,000 horse races annually from more than 170 racecourses across the globe.
Andy Hicks, Entain’s Managing Director of Retail in the UK and Ireland, said: “This new agreement allows us to continue to bring racing from all over the world to our customers in the UK. We’re offering a best-in-class experience through a combination of advanced broadcast production technology and content that fully satisfies our customers’ demand for exciting, high-quality, and regular betting opportunities.”
Richard Ames, Chief Executive at SIS, said: “As long-term partners, it is pleasing to be able to extend our provision to Entain of the SIS portfolio of premium racing content across all its retail premises. Entain has been an early adopter of our production technology solutions and we are very pleased to extend these arrangements for the long term.”