TalkTalk street art satellite stunt
February 16, 2023
By Colin Mann
UK multiplay operator TalkTalk has partnered with graffiti and mural artist Qubek to create a live street art stunt, highlighting how people across the UK are spending unnecessarily on lengthy, expensive and bulky TV packages. The stunt supports the launch of the TalkTalk TV Hub, released at the end of 2022.
Russell Meheen, also known as Qubek, has a reputation for uplifting redundant spaces across the north of England and enriching them with thought-provoking street art. TalkTalk’s latest stunt, titled Dish it Out, was unveiled at the Grand Central Station food court in Birmingham.
Famous for his bold and artistic flair, Qubek will transform old TV satellite dishes into an eye-catching piece of art that TalkTalk says symbolises outdated and often high-priced TV packages.
“I love being able to breathe new life into disused spaces, so getting the opportunity to use my creativity and upcycle this old tech has been both exciting and eye-opening,” said Meheen. “I also have a young family, so it’s important for me to stay resourceful, by not wasting money on things we don’t need, whilst making sure we stay connected and entertained, so I really resonate with the message behind this campaign.”
TalkTalk’s Dish it Out stunt comes as at a time when it says consumers are looking for simple ways to save on their entertainment, without compromising on quality.
“We’re aiming to highlight that you don’t need to break the bank when it comes to TV,” explained Jonathan Kini, Managing Director of TalkTalk Consumer. “Old tech often takes up lots of space, while some of the newer TV packages come with a big price tag and lengthy contracts. That’s why we’ve launched our new TV Hub – the smarter, simpler and more flexible way to stay entertained for only £5 [€5.63] a month.”