The Roku Channel boosts Spanish content
April 21, 2023
Roku is expanding its Roku Originals lineup to include new series Carpe DM with Juanpa, starring and executive produced by Juanpa Zurita; Desde La Raíz, featuring and executive produced by award-winning actor Jaime Camil; Serenata De Las Estrellas, hosted by Julissa Bermudez and featuring Latin artists, including singer Chiquis, rapper and singer Snow Tha Product, and rock bands Los Lobos and Ozomatli; and La Divina Comida featuring Alex Lora, Belinda, Carlos Gatica, Dulce María, Emmanuel, Erik Rubín, Faisy, Itatí Cantoral, José Ángel Bichir, Karol Sevilla, Manu Nna, Margarita The Cumbia Goddess, María León, Michelle Rodríguez, Rafa Márquez and Verónica Toussaint.
Additionally, Roku announced and set release dates for new Spanish-language Roku Original series Batalla en Abuela’s Kitchen (June 9th) and Un Millón de Gracias (August 11th), the third season of English-language Roku Original series Thanks a Million, executive produced by Jennifer Lopez. The new season will feature Chiquis, Gina Torres, Jaime Camil, Javier ‘Chicharito’ Hernández, Lauren Jauregui, Michael Peña, Michelle Rodriguez, Pau Gasol, Sofia Reyes and Wilmer Valderrama.
“The deep engagement we have seen within the Spanish-language content category on The Roku Channel in the US, as well as the exceptional growth of the service in Mexico, are all signs of the strong appetite for free ad-supported streaming amongst Spanish-speaking and bilingual audiences,” said David Eilenberg, Head of Content, Roku Media. “We’re committed to delivering high-quality, culturally relevant original programming to tens of millions of viewers, and we are thrilled to welcome such an exceptional new group of on-camera and off-camera creative voices to our Roku Originals lineup.”
Spanish-language programming on The Roku Channel was streamed by more unique households than any free, ad-supported standalone app for Spanish-language content on the Roku platform in the US (Q4 2022). In the second half of last year, Roku’s Spanish-language Roku Originals made Roku a top-three Spanish-language content provider by reach on The Roku Channel. Mexico is The Roku Channel’s largest international market.