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NPAW’s video analytics integrated into Sportradar

May 4, 2023

NPAW, a specialist in video business intelligence solutions for online video businesses, will be providing its advanced analytics capabilities to Sportradar, a technology company focused on enabling next-generation engagement in sports by providing business-to-business solutions to the global sports betting industry. Through this agreement, Sportradar will utilise the NPAW Suite’s Video Analytics product to optimise its streaming service and will integrate the tool into the Sportradar OTT platform to provide NPAW’s analytics functionalities to Sportradar’s clients.

Sportradar will use the NPAW Suite’s real-time monitoring capabilities to enhance the Sportradar OTT Service. NPAW’s analytics insights will help Sportradar improve its service’s perceived quality experience (QoE), to better understand its audience behavior and content preferences, troubleshoot errors faster and more effectively to deliver improved client care.  

Additionally, with the integration of the NPAW Suite’s capabilities into the white-label Sportradar OTT platform, Sportradar customers will have access to deeper insights into video consumption, user engagement, and QoE. Because of NPAW’s new Custom App feature, Sportradar will be able to offer customers deeply customisable analytics apps that can be easily adapted to their branding and business intelligence needs.

“The high-growth sports streaming space requires advanced analytics solutions that can help deliver superior experiences and boost business revenues. And custom insights and tools play a key role here,” said Ruben Senor-Megias, Chief Sales Officer of NPAW. “With the NPAW Suite, Sportradar and its clients can tailor the state-of-the-art capabilities of the platform to their specific monitoring, organisational, and branding requirements to make the most of their data.”

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