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Musk names Yaccarino as new Twitter boss

May 12, 2023

Elon Musk has named Linda Yaccarino as new chief executive of Twitter, just over six months after his takeover of the social media company.

Musk said Yaccarino, the former head of advertising at NBCUniversal, would oversee business operations at the site, which has been struggling to make money, and struggled with attempts to make users, particularly celebrities, pay for a blue tick verification

Musk, CEO of SpaceX and Tesla, revealed the news via the social media platform, tweeting: “”Looking forward to working with Linda to transform this platform into X, the everything app.”

Musk will remain involved at Twitter as executive chairman and chief technology.

Last year, after Twitter users voted for Musk to step down in an online poll he created himself (Yes 57.5 per cent vs No 42.5 per cent), to which Musk responded: “No one wants the job who can actually keep Twitter alive.”

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