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Survey: 70% of marketers bet on social

Mediaocean, the mission-critical platform for omnichannel advertising, has released its H1 2022 Market Report. The report underscores the biggest issues facing marketers, which include the adoption of emerging identity solutions as well as cross-channel planning and measurement. Most notably, the findings of the study show a concern about how the advertising industry will adopt privacy-friendly identity solutions in […]

June 1, 2022

Obi-Wan most-watched Disney+ Original

According to the official Star Wars Twitter account, the new Obi-Wan Kenobi series is now the most-watched Disney+ Original series premiere to date, based on hours streamed in an opening weekend – although no data was released to support the claim. The Tweet on May 31st read: “Thank you to the best fans in the […]

June 1, 2022By Nik Roseveare

ITV, Twitter sign multi-year content deal

ITV and Twitter have announced a new multi-year content partnership in the UK, which will bring the best of the broadcaster’s output to the platform alongside new content activations. The partnership will bring over 1,200 real-time highlights to Twitter, including events from popular shows such as Love Island and I’m a Celebrity… Get Me Out […]

May 31, 2022

Twitter fined $150m for selling data

Twitter has been hit with $150m (£139.9m) fine in the US after law enforcement officials accused the accused social media platform of illegally using users’ data to help sell targeted ads. Court documents revealed that The Federal Trade Commission (FTC) and the Department of Justice said Twitter violated an agreement it had with regulators; Twitter […]

May 30, 2022

Research: Netflix usage holds up despite sub losses

Attest, a consumer research platform for global brands, has released the findings from its first Quarterly UK & US Media Consumption Tracker. It provides continuous insights into how consumers’ habits across television, audio, news and social media continue to evolve in both countries. US: TV & Streaming Trends  Despite Netflix reporting a loss in US […]

May 24, 2022

UK MPs summon Musk

The UK House of Commons Digital, Culture, Media and Sport Committee has invited Elon Musk to discuss his proposed acquisition of Twitter. “At a time when social media companies face the prospect of tighter regulations around the world, we’re keen to learn more about how Mr Musk will balance his clear commitment to free speech […]

May 4, 2022By Colin Mann

Study: Piracy’s positive effect on viewership

A study by three Korean academics suggests that although the direct effect of media consumption through BitTorrent to TV viewership is negative, the indirect effect that mediates Internet buzz is positive, which dilutes the negative effect of digital piracy. In a paper for Information & Management, Dongyeon Kim, assistant professor at the Department of Business […]

May 3, 2022By Colin Mann

Sorrell: “Starlink is ace up Musk’s sleeve”

British millionaire Sir Martin Sorrell, executive chairman of ad-agency S4 Capital and the former head of WPP, says that broadband satellite venture Starlink is the real “ace up Elon Musk’s sleeve” – not Twitter or Tesla. “The real jewel in Musk’s crown is Starlink. It takes data directly from Tesla’s cars which in reality are […]

May 2, 2022

Musk to acquire Twitter

Following his earlier declaration of intent to acquire the social media giant, Twitter has confirmed that it has entered into a definitive agreement to be acquired by an entity wholly owned by Elon Musk, for $54.20 per share in cash in a transaction valued at approximately $44 billion (€41bn). Upon completion of the transaction, Twitter […]

April 26, 2022By Colin Mann

Musk launches Twitter takeover bid

Elon Musk has offered to buy Twitter, suggesting in a US Securities and Exchange Commission filing that he is the right person to “unlock” the social media platform’s “extraordinary potential”. Musk says he would pay $54.20 (€50) a share for Twitter, valuing it at over $40 billion, but that if his offer was not accepted, […]

April 14, 2022By Colin Mann