Advanced Television


Research: 61% of marketers optimistic for 2024

Despite concerns about the economy, the majority of marketers (61 per cent) are optimistic and expect business to be better next year than the current year, according to The Voice of the Marketer 2024, a report by WARC. With global marketing investment set to increase 8.2 per cent in 2024 to top $1 trillion for […]

December 6, 2023

Forecast: Advertisers will waste $71bn on fake traffic in 2024

With ad spend growth slowing, research from marketing efficiency platform Lunio reveals an emerging threat to dwindling budgets – invalid traffic (IVT). In 2024, advertisers are set to waste over $71 billion (€65.3bn) on traffic generated by invalid activity, including bots and automated scripts –  an increase of 33 per cent from 2022. The research […]

November 23, 2023

OnePlus’s #OneCelebration campaign crosses 45m views

Adding delight to its community, OnePlus, the global technology brand unveiled a wholesome festive campaign titled #OneCelebration, bringing together its community. This heartfelt campaign was conceptualised as a touching tribute to the essence of life, familial bonds, and the importance of staying connected. The campaign has seen highly positive response from the community and larger […]

November 22, 2023

Musk launching premium tiers on X

Elon Musk has said his social media platform X, formerly Twitter, will soon launch two premium subscription tiers. “Two new tiers of X Premium subscriptions launching soon. One is lower cost with all features, but no reduction in ads, and the other is more expensive, but has no ads,” Musk said in a post on […]

October 20, 2023

LaLiga channels continue to grow following rebrand

LaLiga’s corporate channels continue to post strong growth since being set up in January earlier this year. Less than a year on from creation, the X (formerly Twitter) account has almost 160,000 followers, more than the corporate accounts of other leading sports institutions such as the NFL, NHL and MLS. The Telegram channel, meanwhile, has […]

October 10, 2023

Twitter threatens to sue Threads

Twitter is considering legal action against Meta over its newly-launched rival app Threads. Threads, which went live on July 5th and is said to already have attracted over 30 million sign-ups, has been pitched by Meta as a “friendly” alternative to Twitter. However, according to Semafor, Twitter attorney Alex Spiro has sent a letter to […]

July 7, 2023

Threads goes live with 10m sign-ups

Threads, the new social media platform from Meta, is now available to download in over 100 countries including the UK, but not yet in the EU due to regulatory concerns. Ten million users signed up for the Threads app in its first seven hours of release, according to Mark Zuckerberg, the company’s chief, who revealed […]

July 6, 2023

Meta set to launch Twitter rival

Meta, owner of Facebook, has announced it will its new app to rival Twitter on July 6th. The new social media app, called Threads, is already available for pre-order on the Apple App Store, and will be linked to Instagram. Meta describes Threads as a “text based conversation app […] where communities come together to […]

July 4, 2023

Twitter’s venture into the TV space: A new video app for Smart TVs

The constantly shifting digital arena sees tech giants like Twitter consistently innovating to keep up with the pace. Known for its real-time microblogging platform, Twitter is now venturing into uncharted territories, aiming to redefine the intersection of social media and television with its bold move to launch a video app for smart TVs. This strategy […]

July 4, 2023

Mediaocean announces deeper connection with Google

Mediaocean, the mission-critical platform for omnichannel advertising, has announced a deeper connection with Google for activation within the Flashtalking Social Ads Manager (formerly known as Scope by 4C) alongside Facebook, Instagram, LinkedIn, Pinterest, Snap, Twitter and TikTok. Through Flashtalking Social Ads Manager, brands and agencies can use advanced tools and AI to create personalized ad campaigns […]

June 21, 2023