Advanced Television

Pure Flix merges with Great American Media

May 12, 2023

Pure Flix, a faith and family streaming platform owned by Sony Pictures Television, and Great American Media, home to a portfolio of family-friendly media brands, have announced the signing of an agreement to merge the two companies. Pure Flix will become part of the merged company, with Great American Media contributing two cable networks (Great American Family and Great American Living) and a FAST channel (Great American Adventures).

Great American Media will retain a majority interest in the merged company and will oversee day-to-day management of the independent organisation.

Great American Media President and CEO, Bill Abbott (pictured), will serve as CEO of the merged entity, reporting to the company’s board of directors. Closing of the deal is subject to customary closing conditions, including regulatory approvals.

“In a media environment where programming and distribution business models are in a constant state of flux, this agreement provides a rare opportunity to maximise our potential with the expertise, market knowledge and content creation capabilities of a world class partner like Sony Pictures,” said Abbott.  “This merger will allow us to further our commitment to original, quality content and makes Great American Media and Pure Flix leaders in a large and under-served market.”

“Family-friendly entertainment remains an important segment of the industry, and merging these two entities will create the greatest opportunity to achieve more scale for Pure Flix as it continues to build its subscriber base,” added Ravi Ahuja, Chairman of Global Television Studios and Corporate Development for Sony Pictures. “Bill and the Great American Media team have been successfully leading the Great American Family and Great American Living brands, and we believe they have a winning plan to take Pure Flix to even greater heights.”

Terms of the deal were not disclosed. 

SPT acquired Pure Flix in December 2020. The service provides faith and family-friendly movies and TV series to its ~1 million subscribers in the US and Canada.

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