Bragg joins EarthxTV
May 17, 2023
EarthX Media, which operates EarthxTV, has announced that Dan Bragg has joined the company as Executive Vice President of Marketing, Creative and Communications. Bragg will oversee all marketing for the organisation, emphasising building brand awareness and supporting the global expansion of the company’s linear television network EarthxTV.
At EarthxTV, Bragg will oversee corporate and consumer marketing, strategy, partnerships, lifecycle marketing, and social and creative execution globally for the network.
“As we continue to expand distribution of EarthxTV, Dan’s proven track record building brand identity and creating award-winning campaigns that ignite audiences is crucial to our long-term success,” said Dan Russell, CEO of EarthxTV. “We’re thrilled to welcome Dan to EarthxTV.”
“Storytelling has the power to change the world, and I’m honored to be part of an organization dedicated to using entertainment to support environmental stewardship,” added Bragg. “Audiences are hungry to be part of improving our planet, whether within their communities or on a global scale. EarthxTV’s programming has compelling storytelling, unique characters, and awe-inspiring animals, making my job exciting and fun.”
Before joining EarthX Media, Bragg was Executive Creative Director at Leroy and Clarkson, leading the creative efforts for various clients, including Scripps, Tribeca Studios, Global Citizen, Showtime, HBOmax, WEtv, Discovery Channel, and more. Before joining Leroy and Clarkson, Bragg was Senior Vice President of Marketing at A+E Networks, managing overall brand and campaign strategy across A&E, History, and Lifetime. At Discovery Channel he oversaw creative for Deadliest Catch, Planet Earth, and Shark Week. Bragg also served as Senior Vice President and Creative Director of Marketing for Science Channel, overseeing the network’s brand evolution, launching hit series such as Through the Wormhole with Morgan Freeman and An Idiot Abroad with Ricky Gervais. He also served as Vice President and Creative Director for Discovery Channel.
EarthxTV, which launched in 2022, is home to inspiring stories about the individuals and organisations working to make the planet more sustainable. Since its debut, the entertainment network has expanded across premium cable, satellite, and digital platforms. EarthxTV is available to audiences on DirecTV, Charter’s Spectrum TV, FuboTV, the National Cable Television Cooperative (NCTC) in the US, Sky, and Freeview in the UK, M7 in Europe, Claro video and TotalPlay in Mexico.