Advanced Television

Bitmovin delivers live stream for the Grammys

May 31, 2023

Bitmovin, a provider of video streaming infrastructure, has announced the Recording Academy is using the Bitmovin Player to deploy and launch content to its global community of music lovers. The Bitmovin Player is integrated with Nomad’s CMS and helped deliver a seamless, high-quality viewing experience at The Annual Grammy Awards 2023, one of the most renowned and watched televised music events in the world.

The Grammys attract a huge online audience that’s eager to tune into the biggest night in music to see their favorite music stars recognised, and enjoy groundbreaking performances. In order to deliver the best viewing experience at the 65th Annual Grammy Awards ceremony, the Recording Academy required a reliable and scalable solution that could seamlessly deliver live streams. The Bitmovin Player was selected due to its ability to stream content to the largest number of devices available and guarantee flawless playback. During the ceremony, the Bitmovin Player generated 4.5 million unique views across a huge range of devices.

“The annual Grammys recognises the outstanding achievements and celebrates artistic excellence in the music industry,” said Ray Starck, VP of Digital Strategy, of The Recording Academy. “It’s essential we have innovative and robust technologies in place to ensure we can deliver the experience our audience expects and deserves. The Bitmovin Player ticked all of those boxes and helped us deliver a hugely successful live stream.

The Bitmovin Player empowers the Recording Academy to deliver high-quality streams to the broadest range of devices and guarantees playback quality on any screen through modular architecture, including low latency and configurable adaptive bitrate streaming, which ensured a smooth and seamless viewing experience for audiences, regardless of their location.

“The Grammys are the most prestigious awards in music, and it’s essential the live viewing  experience for audiences is unique and personalized so they can fully immerse themselves in the buzz and excitement of the event,” said Adam Miller, CEO and co-founder of Nomad. “The Bitmovin Player combined with Nomad’s CMS is a powerful live streaming solution that’s proven itself in one of the most watched events in the world.”

“It has been a huge honor to work with Nomad and The Recording Academy to deliver a live streaming experience that ensured audiences did not miss a second of one the anticipated event in the music calendar,” said Stefan Lederer, CEO and co-founder of Bitmovin. “We’re incredibly proud that our partnership with Nomad helped the Recording Academy bring the 65th Annual GRAMMY glitz and glamour to the screens of millions of music lovers.”

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