Qvest becomes European League of Football partner
June 1, 2023
The European League of Football and Qvest have entered into a partnership for a full-service FAST channel playout solution. With free ad-supported streaming television (FAST) channels, the European League of Football says it can reach even more sports fans worldwide in a viewer friendly, flexible, immersive, and engaging way. Qvest powers up the American Football experience with its latest all-in-one cloud playout product makalu.The highly performant software schedules, plays and manages all content online from the cloud. Moreover, makalu automatically optimises the video content for streaming on all selected platforms. As a result, the European League of Football and Qvest can offer a new level of online broadcasting experiences for all football fans outside the stadiums. As the Technology Partner for FAST channel playout, Qvest will initially take care of the housing, hosting and operation of the channels of the league in Germany and the UK. The common goal of the European League of Football and Qvest is to establish these channels on as many platforms as possible to make American Football accessible to further target groups and push the popularity of the sport and its economic development. “This new partnership with Qvest will not only be a benefit to us as a league, but especially to the 17 teams across Europe and their fans. Qvest enables us to use advertising pools, to concentrate on American Football content we are promoting globally and bringing the league closer to fans worldwide,” said Zeljko Karajica, CEO of the European League of Football. With the cloud playout automation software makalu, the league can expand its content reach and consistently extend its fan base by personalising the user experience of the streaming and broadcasting on online-based platforms. Moreover, the European League of Football can now easily scale advertising revenues and quickly reach new markets, viewers and fans of American Football. As a technology partner, Qvest offers the European League of Football a holistic solution, from technical implementation to distribution on various platforms. Frank Mistol, Managing Director Qvest Stream, commented: “Team spirit and experience are key pillars for success both in sports and software development. We have been leading the European market for integrated systems for media automation to its limits and beyond for more than 25 years. We are pleased to support the European League of Football with our cloud-based playout product makalu as a kick-off for a future-ready experience of this fascinating team sport.” With champions Vienna Vikings, Raiders Tirol from Austria, finalists Hamburg Sea Devils, Berlin Thunder, Rhein Fire, Cologne Centurions, Stuttgart Surge, Frankfurt Galaxy, Munich Ravens and Leipzig Kings from Germany, Wrocław Panthers (Poland), the Barcelona Dragons (Spain), Paris Musketeers (France), Fehérvár Enthroners (Hungary), Prague Lions (Czech Republic) and the Helvetic Guards (Switzerland), the league is present in nine countries with 17 teams. All franchises have one big goal: The Championship Game in Duisburg on September 24th. All games of the European League of Football will be presented in the European League of Football Game Pass.