Future Today teams with IRIS.TV
June 6, 2023
IRIS.TV has announced a partnership with Future Today, a specilaist in ad-supported streaming, to support their proprietary technology platform which helps advertisers to find their desired audiences at scale. As an IRIS-enabled supply partner, Future Today can now provide advertisers with transparency at the video level.
Future Today’s AVoD platform contains a portfolio of hundreds of owned and operated channels including Fawesome, The Lego Channel, FilmRise, iFood, WatchFreeFlix, EncourageTV, BratTV and HappyKids all free to consumer. HappyKids is the #1 AVoD kids and family-themed channel in the streaming landscape, delivering over 60,000 movies, TV shows and videos from the most popular and established children’s programming brands, including Cocomelon, Blippi, Mattel, Hasbro, KidCity and more. Future Today’s catalogue of long-form content, from premium to independent, includes exclusive, first-run movies and TV shows spanning all genres and categories.
The Future Today portfolio of channels are available on all major OTT platforms including Roku, Amazon Fire TV, Apple TV, Comcast, Xfinity, Samsung. Vizio and more.
Using the IRIS_ID as a signal, Future Today allows advertisers to use their preferred brand suitability and contextual data partners to target its inventory. These data partners use machine learning, including computer vision and natural language processing, to analyse video frame-by-frame and assign segments from standard contextual taxonomies such as IAB, sentiment, emotion, object recognition, celebrities, logos, brand safety, etc., and GARM brand suitability. IRIS-enabled data partners include GumGum, Oracle Advertising, Pixability, Reticle, Captify, Kerv, 4D, PreciseTV, Silverpush, Illuma, and others.
Future Today joins partners AMC Networks, Warner Brothers Discovery, Univision, Hearst, COX, Nexstar, Vevo, ViewTV, Vizio Ads and more to become IRIS-enabled.