Future Today expands partnership with eOne
August 12, 2022
Future Today, a specialist in ad-supported streaming, with flagship channels Fawesome, HappyKids and iFood.tv, and ranking in the top free channels across every major connected TV (CTV) and OTT platform, including Roku, Amazon Fire TV and Apple TV, today announced an expanded partnership with Hasbro’s entertainment studio, Entertainment One (eOne), to add 750 additional episodes of content to HappyKids, the AVoD kids and family-themed channel on OTT.
“We are dedicated to offering content that both educates and entertains through iconic brands and TV shows,“ said David Di Lorenzo, SVP of Kids & Family at Future Today. “With our growing audience, driven by the surge in adoption of free, ad-supported streaming, we want to continue to meet demand with high-quality content that keeps viewers engaged. HappyKids is the perfect platform to meet their entertainment needs, and we are thrilled to expand our partnership with eOne who is committed to delivering the same experiences.”
The content will roll out throughout this summer, HappyKid viewers will now be able to stream celebrated family-friendly series such as Power Rangers, GI Joe, Transformers, My Little Pony and Ricky Zoom. These series and more will join HappyKids extensive inventory, which already includes 300 episodes and nine movies from the eOne catalog.
“AVoD is having a real moment, especially in the kids and family sector,” said Monica Candiani, EVP, Content Sales at eOne. “Our continued partnership with HappyKids allows viewers to watch our array of shows and movies in a new way while introducing new viewers to our iconic characters. We are excited to see continued success on the HappyKids channel and look forward to expanding our collaboration.”
This partnership builds on Future Today’s existing relationship with eOne which was announced last year. Adding over 300 episodes and nine movies from the eOne catalog to HappyKids network, the deal included many of eOne‘s most popular brands and beloved series in family entertainment including My Little Pony, Jem & the Holograms, Transformers Prime & Rescue Bots, Ricky Zoom and more.